Real estate photography advertising


Real estate photography are the main source of information about a property. Based on the photographs, a potential buyer or tenant makes a decision – to study your offer in more detail or to continue searching among alternative options.
Of course, good photographs help attract customers. But it is also true that low quality images discourage buyers and negatively impact sales.

General recommendations for real estate photography advertising:

  • to carry out general cleaning of the apartment;
  • it is highly advisable to remove all personal belongings. It is easier for tenants to perceive an apartment as a hotel room;
  • if the apartment is cluttered with furniture, then you should seriously consider removing some of it. the apartment will seem cluttered and small;
  • take pictures so that you or other people are not visible in the photographs. Watch especially for reflections in mirrors;
  • it is highly desirable to carry out minor repairs before photographing the apartment.

4 Steps to Photos of Real Estate Selling:

  1. Prepare the subject for shooting;
  2. Correctly configure the camera;
  3. Choose the right angles;
  4. Place pictures in the correct order.

Real estate photography advertising

Real estate is one of the most competitive areas. Driven by ambitious agents in search of the next big sale, the whole real estate business is about putting yourself ahead of the competition. What better captures the buyer’s attention than a perfect photo of the perfect home? In today’s article, we’ll take a look at the exciting world of real estate photography.

The need for serious real estate photography advertising is constant regardless of the state of the economy. The downturn in the US market in the past few years has not affected the demand for photographs that present objects for sale in their most favorable light. When realtors are struggling to sell homes and properties, well-crafted photographs can make their properties stand out from the crowd.

Dr. Michael J. Zeiler, director of the IBERE Research Institute (USA), in 2002 studied the behavior of visitors on real estate sites and found that “in the vast majority of cases, photographs of objects are what people pay attention to first of all.”

Real estate photography rules

Choose the daytime. In photographs taken in the dark: the windows look like dark holes; it is difficult to illuminate all corners; the room seems smaller; the renovation does not seem new; photographs are grainy.

Shoot from corners, not from the middle of the room. So it looks bigger, the photo is more informative. Squat down so that the photo is taken from the mid-height of the room. Take care of the geometry so that the lines are parallel to the edges of the frame.

Take more horizontal photos. Vertical photos are also needed. They are appropriate for narrow spaces – bathrooms, corridors. But the main shot must be horizontal.

Choosing the right equipment

As with any photographic endeavor, it’s important to first consider the tools that will help you on your journey to success. When it comes to real estate photography, you may already have the equipment you need to get started.


Professional photographers spend most of their budget on carcass. However, real estate photography is perhaps less demanding on the camera itself than most other areas in photography. You don’t need the latest and greatest camera to get good pictures.

A high ISO camera will always be an advantage, and the newer the camera, the more likely you will get the best performance. Clients can request nighttime photos to showcase what their property looks like with artificial lighting.

A wide or ultra wide angle lens is the key to success in real estate photography. The perspective rendered by these lenses allows you to place the viewer at the very heart of the scene and make them feel like they are really in the house.

To get stunning images, you need to be able to showcase as much space as possible. Shooting from the corners of rooms creates the impression of spaciousness. You can make a small room look much bigger simply by the camera position. 

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